We’re heading into the home stretch.
Black Friday is behind us, Giving Tuesday is upon us, and the ever-busy month of December awaits.
For communicators, December offers some unique opportunities to get your message out and the chance to lay the groundwork for a strong start in 2019.
Let’s dive in with some ways to make the most of the last month of 2018.
Wrap the year up right
The old newsroom standard—the year-in-review story—can be your friend in December. It’s usually a light lift to look back through the highlights from the past year and piece them together for a year-in-review story or series of blog posts. For internal communicators, it’s a great way to reinforce key messages, highlight successes, and set a tone for the coming year. For nonprofits, a year in review reminds donors and volunteers of the great work you did in the previous year and provides a platform to say thank you to your biggest boosters.
Procrastinate no more
The year is winding down and that long-awaited, much-talked-about website refresh is still stuck in neutral. We get it, website refreshes are like the Land of Misfit Toys of the communications world. They never seem to get the attention they need with other priorities always seeming to squeeze them out. December is good month to break the cycle by crafting an action plan to get it done. Commit to lining up the resources you need and create a timeline to get that stale website refreshed and relaunched in the first quarter of 2019.
Tug some heart strings
News reporters can’t resist is a feel-good holiday story. If your organization has a heartwarming success story – particularly one with a timely Christmas or holiday hook— start pitching. Such stories are easy to find at many nonprofits. For businesses, maybe you can repurpose an internal story about an employee whose making a real difference in the community could be pitched to an external news outlet. Whether it’s a story focuses on client you helped or an employee making a difference, make sure before you pitch that they are willing to participate and know the story’s angle. It’s also a good idea to prep them for the interview so they can think about how much of their story they’re comfortable sharing.
According to U.S. News, about 80% of New Year’s resolutions fail by the second week of February. That means the odds are against those of us who are using the new year to set new goals. To beat those odds, take specific actions now that will make it easier to stick to your resolutions once the new year begins. That could be as simple as scheduling meetings now that will keep you on track through the first half of the year, or signing up for a conference or webinar that focuses on a skill you want to strengthen. Last week, for example, we talked about the importance of getting an early jump on your annual report. Establishing a firm timeline now and lining up the resources you need will help keep the project on track.
I just read an article about how Chik-fil-A is killing its competition with kindness. More specifically, the fact that their employees are trained to say please and thank you is reportedly having a big impact on their bottom line. Makes sense to me. A simple thank you to customers, volunteers, donors, employees, friendly reporters…just about anyone goes a long way.
And finally ...
Peter and I would like to say thank you to our great clients and the many friends and supporters of Turn Two Communications. We couldn’t do it without you!
We’re looking forward to a great 2019 – which will feature our refreshed website … we promise!