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Scott Westcott Scott Westcott

Swing and a Miss: A PR Lesson From the MLB

We all have times when we have to make an unpopular decision – and we all are in the business of treating people well. How we handle those tough decisions – and the people they involve – matters.

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Peter Panepento Peter Panepento

Read This Before You Send Your Next Media Pitch

While others are deluging reporters and editors with off-topic pitches and failing to give journalists what they really need to tell good stories, good PR pros can stand out and get meaningful coverage.

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