Case Study: Community Foundation Public Awareness Initiative

Most community foundations are adept at getting local news coverage, but because of their community focus, they are often left out of national media coverage of philanthropy and are an unheard voice on crucial national issues.

Through our work with the Community Foundation Public Awareness Initiative — a national alliance of more than 125 U.S. community foundations — Turn Two Communications is solving this problem.

Working closely with the leaders and communications teams at these foundations, Turn Two has identified a target list of influential journalists, with the goal of helping U.S. community foundations show up more regularly in national media coverage. And this outreach is getting results. Our media relations campaign has earned positive placements in national outlets such as The Wall Street Journal, The New York Times, NPR, and Fast Company.

We’re complementing these media outreach efforts with a comprehensive communications strategy that includes a website focusing exclusively on telling the community foundation story, a social media campaign, and ongoing support for communications teams in every corner of the country.