CASE STUDY
“Turn Two has been wonderful to work with. They brought our brand to life with visually dynamic ad creative spanning numerous platforms and variations — all delivered on time with thoughtful project management.
Amy Wolf, Senior Director, Marketing at the The New York Community Trust
The New York Community Trust
Bringing a Brand to Life
In early 2025, The New York Community Trust turned to our creative team to carry forward its new brand identity through an engaging advertising campaign targeting potential donors in New York City, Long Island, and Westchester County.
The new brand strikes a bold and vibrant tone, connecting The Trust’s rich history with a forward-looking spirit. We captured this sentiment by using fresh, energetic visual imagery that reflected the diversity of the region along with bright colors and thoughtful typography.
The campaign uses an array of mediums — print, online, email, and outdoor/transit — and is capturing attention on New York’s subways, in iconic publications such as The New Yorker, and in community spaces across the region.
