Build the Brand You Can't Afford Alone
Webinar:
Wednesday, Sept. 23 | 2 – 3 PM ET
Your communications budget isn't getting bigger. Your team isn't getting larger. And the competition for your audience's attention will only get fiercer.
There's a way through that, and it isn't a bigger budget. It's a shared one.
In the early 1990s, California's dairy processors were losing to beverage giants they could never outspend. So they stopped competing with each other for attention and put their money behind one campaign. "Got Milk?" became one of the most recognized taglines in American advertising, yet none of those dairies could have created it alone.
Community foundations have the same problem. They’re often the best-kept secrets in their communities, and even those who have heard of them struggle to explain what they do. And no single foundation has the budget to fix that.
Over the past three years, more than 70 community foundations have pooled their investment into Make More Possible — research-backed, professionally produced creative that builds a national identity for the field while every participating community foundation runs it with its own name, voice, and logo.
About the Webinar
What three years of shared investment bought — the research, the creative, and what it delivered nationally and locally.
How to use shared creative without losing your organization's identity.
What it takes to start a collaborative campaign: who convenes it, how the money works, and how to find the right partners.
We'll also leave plenty of time for our experts to answer your questions.
During this event, you'll learn:
Speakers
Peter Panepento
Co-founder and Managing Partner, Turn Two
Peter is a leading expert in community foundation communications — spearheading the Make More Possible campaign, the Community Foundation Communications Benchmarking Strategy, and Turn Two’s field-building work in support of the Community Foundation Awareness Initiative.
Elyse Hammett, APR, Fellow PRSA
Senior Brand Advisor, Turn Two
PRSA Georgia’s 2023 Communications Hall of Fame honoree, Elyse led a brand strategy that doubled giving for Atlanta’s community foundation and leveraged the Make More Possible campaign to amplify her strategy. Today, she advises nonprofits nationwide on how to create brands that are impossible to ignore.
Join us for a free webinar on Wednesday, Sept. 23, at 2 p.m. ET to see what the model delivered, how you can be part of it, and how you could build your own collaborative branding effort.
Join us
By submitting this form, I agree to receive registration information about the webinar and other updates from Turn Two.