Tell a Better Impact Story
Webinar:
Wednesday, March 18, 2026 | 2 p.m. ET
The story of your organization’s impact has real power.
Told well, your story can inspire people to action, make an irrefutable case for support, and help others clearly see – and embrace – your vision for a more promising future.
Too often that power goes untapped due to storytelling that lacks emotional impact backed by compelling data.
It doesn’t have to be that way.
During this event we share how to:
Shift story framing from outputs to outcomes and progress
Capture and convey the moments that move you – and others
Strategically draw from data to tell a powerful human narrative
Highlight the compounding potential of your organization’s work
Connect stories directly to your mission
Speakers
Scott Westcott
Co-founder and Managing Partner, Turn Two
Scott Westcott works at the intersection of strategy and storytelling to help social good organizations achieve their missions by strengthening connections with their key audiences. He has a long track record of blending real-life stories with key data to deliver compelling thought leadership, results-focused impact reports, and op-eds that move people to action.
With roots in narrative journalism and experience in a range of senior-level communications roles, Scott has gained expertise in partnering with clients to deepen engagement, raise awareness, or navigate thorny communication and PR challenges.
Nichole Parker
Managing Partner, Parker Strategy Group
Nichole Parker delivers actionable research that measures current impact and quantifies future potential. A seasoned consultant with a reputation for precision and reliability, she’s a leading expert in brand perception, market analysis, and economic impact research that helps clients make decisions, hone strategy and fuel compelling data-driven storytelling.
Nichole brings deep experience in the philanthropic and higher education spaces, applying her research and data expertise in ways that help foundations, nonprofits, colleges, and institutions engage and inspire donors and supporters by demonstrating and quantifying the compounding impact of charitable dollars and community investment.
Join us on Wednesday, March 18, at 2 p.m. ET, for an exclusive webinar that will provide practical tactics and fresh approaches that can help you tell stories that amplify your organization’s impact.
Join us
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