Let’s find your throughline.

Your strategic plan says where you’re going.
This is how you get there.

Throughline helps your leadership team create three connected building blocks:

A Future Story vivid enough that your board, staff, and donors can picture what your community looks like when you succeed
A strategic plan focused enough to survive a lean budget or crisis
A one-year roadmap, built on the Plan-On-A-Page™, which connects both your Future Story and the strategic plan to the daily work of every department

The three parts work as one system. Each depends on and strengthens the others.

Why now?

In spring 2026, we interviewed senior communications and marketing leaders at community foundations across the country, in organizations of different sizes, regions, and planning cycles. Each described the same gap between strategic vision and daily execution. Not one had found a way to close it.

See it for yourself.

The four creators behind Throughline share why good strategic plans stall, what the research shows, and how to close the gap between the boardroom and Monday morning’s to-do list. Watch it here.

One system. Three connected parts.

Every Throughline engagement includes three essential, connected pieces.

The Future Story

A vivid, aspirational narrative that answers the question every board member, staff member, and donor should be able to answer without hesitation: What does our community look like when we succeed? Emotionally compelling. Strategically credible. Operationally believable.

The Strategic Plan

A clear, focused three- to five-year year framework — built with your board, grounded in research, specific enough to guide hard decisions, and flexible enough to survive the real world. If you already have a plan you believe in, we align to it. If you don’t, we build it with you.

Plan-On-A-Page™

The trademarked one-year operational roadmap that turns strategy into a daily work plan. Built collaboratively with your leadership team, it shows every department’s priorities, how they connect, and how progress gets measured — all on a single page your whole organization can see.

A quarterly accountability check-in keeps the system moving throughout the year.

Read the research that makes the case for Throughline.

Who is this for?

Community foundations and social good organizations whose leaders are tired of plans that take off with great ceremony and never quite land. Throughline will help show everyone in the building the line between their work, the metrics dashboard that the board asks about regularly, and the mission.

The team behind Throughline.

Elyse Hammett, APR, Fellow PRSA

Senior Brand Advisor, Turn Two

Elyse, Turn Two's Senior Brand Advisor, is the former Vice President of Marketing and Communications at the Community Foundation for Greater Atlanta, one of the nation's largest and most complex community foundations. Over a decade there, she led enterprise-wide brand, marketing, and engagement, helping lead an integrated strategy that doubled the foundation's assets and giving in five years. She has partnered closely with executive leadership, investment and program teams, donors, and professional advisors, and is known industrywide for translating complex philanthropic strategies into clear, compelling narratives. Elyse holds the Accreditation in Public Relations, was inducted into PRSA's College of Fellows, and is a member of the PRSA Georgia Communications Hall of Fame. Her Plan-On-A-Page™ discipline is now part of PRSA's national APR curriculum.

Matthew Hook

Co-Founder, LOOK UP

Matthew, the Co-Founder of LOOK UP, works with organizations of all types to find strategic clarity. He spent 25 years in agencies and holding companies, including working as Dentsu UK&I Chief Strategy Officer. He has worked extensively as a strategic lead for charity and not-for-profit organizations, including The Alzheimer’s Society, the UK Government Communications team, and Help for Heroes.

Caroline Keylock

Co-Founder, LOOK UP

Caroline is the Co-Founder of LOOK UP, a consultancy helping organizations grow through the power of story. She has spent 25+ years in strategy and leadership positions across brands, media organizations, and agencies. She specializes in working with organizations doing good in the world with clients like the Wikimedia Foundation, Gucci CHIME, and The Communications Network. She is also a board director for The Wave Project charity.

Peter Panepento

Co-Founder and Managing Partner, Turn Two

Peter, Turn Two’s Co-Founder, combines the eye of a former investigative journalist, the experience of a strategic consultant, and the credible voice of a trusted expert to help organizations bring their strategies to life. Peter leads pioneering efforts such as the Make More Possible national community foundation branding campaign and the Community Foundation Communications Benchmarking Survey. He built deep expertise in the nonprofit and foundation world as an editor at The Chronicle of Philanthropy, and he brings a board-side perspective as the former board chair of the Community Foundation of Howard County in Maryland.