Mapping
your audience ecosystem
Webinar:
Wednesday, June 17, 2026 | 2 p.m. ET
“Know your audience.” It’s a mantra every communicator knows — and one that’s never been harder to live by.
Today’s audiences are splintered across platforms, shaped by generational divides, and harder than ever to reach with limited resources. For community foundation communicators, meeting people where they are isn’t just a best practice — it’s essential to advancing your mission.
Join us on Wednesday, June 17, at 2 p.m. ET for an exclusive webinar where we’ll discuss practical examples of how communications can evolve across platforms to strengthen engagement and organizational relevance, as well as substantive steps designed to help community foundation communicators better understand the changing landscape they are leading through every day.
Together, we’ll discuss:
What communications leaders are experiencing right now
Where organizations are struggling to connect with audiences
How generational shifts are changing communications expectations
Why audience intelligence matters more than ever
How foundations can better align storytelling, channels, and strategy to meet audiences where they are
And of course, we’ll leave plenty of time for our experts to answer your questions.
We’ll also explore emerging insights gathered directly from you and your fellow community foundation communicators through a brief survey focused on audience engagement, communications challenges, storytelling, and strategic priorities.
Who Should Attend
Chief communications and marketing officers
Community foundation communications teams
Donor engagement and advancement leaders
Foundation executives seeking stronger audience engagement strategies
Communications professionals navigating evolving donor and community expectations
Speakers
Scott Westcott
Co-founder and Managing Partner, Turn Two
As Managing Partner of Turn Two Communications, Scott works at the intersection of strategy and storytelling to help community foundations strengthen connections with their most important audiences and advance their missions with clarity and credibility.
With roots in journalism and extensive experience in senior communications leadership roles, Scott brings deep expertise in helping organizations deepen engagement, raise awareness, navigate complex communications challenges, and articulate compelling narratives that resonate with diverse stakeholders.
Scott has partnered with organizations including Cleveland Foundation, The New York Community Trust, and Fairfield County's Community Foundation to develop actionable communications and engagement strategies.
Scott’s approach combines strategic insight with journalistic storytelling instincts — helping organizations communicate with authenticity, purpose, and impact across rapidly evolving communications landscapes.
Elyse Hammett, APR, Fellow PRSA
Senior Brand Advisor, Turn Two
Elyse is a senior brand advisor with Turn Two Communications and former Vice President of Marketing & Communications at Community Foundation for Greater Atlanta — one of the nation's largest and most complex community foundations.
With more than 30 years of experience across agency, corporate, foundation, and nonprofit sectors, Elyse brings a rare cross-sector lens to community foundation work. Her career spans brand strategy for Emory Healthcare, BellSouth, and national real estate firms — before spending more than a decade leading enterprise brand, marketing, and engagement strategy at CFGA, where she partnered closely with donor relations and gift planning teams to build trust with ultra-high-net-worth individuals, multi-generational families, and family offices.
Her work is grounded in research, emotional intelligence, and equity — shaped in part by building her practice in Atlanta, the nation's epicenter of income inequality.
Elyse holds the Accreditation in Public Relations (APR) credential, is an inductee of the PRSA College of Fellows, and a member of the Georgia Communications Hall of Fame.
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