Why Good Strategic Plans Stall — and What to Do About It
Webinar
Wednesday, Oct. 21 | 2 p.m. ET
About the Webinar
Your strategic plan looks great on paper. The board approved it. Everyone feels good about it.
Then Monday arrives with deadlines, donor calls, grant cycles, and urgent tasks that don't care what your five-year pillars say. By Friday, the work you've done has almost nothing to do with the plan on the shelf.
That's not a discipline problem. It's a missing connection between the strategy and the daily work. The solution is to build that connection from the start: a strategy your team can explain in a few sentences along with a roadmap that turns it into day-to-day work.
In this hour, we'll show you how to do it in two steps: a Future Story that puts your strategy into a clear narrative about where you're going and a Plan-On-A-Page™ that turns it into a one-year roadmap.
How to turn your strategy into a Future Story that everyone in your organization can understand and repeat.
How to get your whole leadership team on one page, literally: every department's priorities, how they connect, what gets cut to make room, and how progress gets measured, all on a single page.
How to show your board tangible results by tying every week's work back to the story you set out to deliver.
We'll also leave plenty of time for our experts to answer your questions.
During this event, you'll learn:
Speakers
Elyse Hammett, APR, Fellow PRSA
Senior Brand Advisor, Turn Two
Elyse, Turn Two's Senior Brand Advisor, is the former Vice President of Marketing and Communications at the Community Foundation for Greater Atlanta, one of the nation's largest and most complex community foundations. Over a decade there, she led enterprise-wide brand, marketing, and engagement strategy, helping lead an integrated strategy that doubled the foundation's assets and giving in five years. She has partnered closely with executive leadership, investment and program teams, donors, and professional advisors, and is known industrywide for translating complex philanthropic strategies into clear, compelling narratives. Elyse holds the Accreditation in Public Relations, was inducted into PRSA's College of Fellows, and is a member of the PRSA Georgia Communications Hall of Fame. Her Plan-On-A-Page™ discipline is now part of PRSA's national APR curriculum.
Matthew Hook
Co-founder, LOOK UP
Matthew, the Co-Founder of LOOK UP, works with organisations of all types to find strategic clarity. He spent 25 years in agencies and holding companies, including working as Dentsu UK&I CSO. He has worked extensively as a strategic lead for charity and not-for-profit organisations, including The Alzheimer’s Society, the UK Government Communications team, and Help for Heroes.
Caroline Keylock
Caroline is the Co-Founder of LOOK UP, a consultancy helping organisations grow through the power of story. She has spent 26 years in strategy and leadership positions across brands, media organisations, and agencies. She specialises in working with organisations doing good in the world with clients like the Wikimedia Foundation, Gucci CHIME, and the Communications Network. She is also a board director for The Wave Project charity.
Co-founder, LOOK UP
Peter Panepento
Co-founder and Managing Partner, Turn Two
Peter, Turn Two’s Co-founder, combines the eye of a former investigative journalist, the experience of a strategic consultant, and the credible voice of a trusted expert to help organizations bring their strategies to life. Peter leads pioneering efforts such as the Make More Possible national community foundation branding campaign and the Community Foundation Communications Benchmarking Survey. He built deep expertise in the nonprofit and foundation world as an editor at The Chronicle of Philanthropy, and he brings a board-side perspective as the former board chair of the Community Foundation of Howard County in Maryland.
Join us on Wednesday, Oct. 21, at 2 p.m. ET for a practical hour on how to make the critical connection between strategy and work.
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